Website Development: Daly's PDR
The Daly’s Paintless Dent Repair website (dalypdr.com) overhaul was a critical project focused on enhancing the business’s online presence and scalability. The goal was to provide the owner, Brian Daly, with a modern, user-friendly platform that would increase customer engagement and prepare the business for future growth.
Location
Dawson Creek
Industry
Automotive
Year
2024
Client Overview
Daly’s Paintless Dent Repair, owned by Brian Daly, is a well-established local business in Dawson Creek. Brian specializes in paintless dent repair (PDR), offering fast, affordable, and environmentally friendly services. With nearly three decades of experience, Brian turned to us for professional web development in Dawson Creek to help expand his business and serve more customers.
Project Stats: A Quick Overview
- Build Time: 1 month (32.87 hours total)
- Technology Stack:
- CMS: WordPress
- Page Builder: Elementor
- Hosting: Google Cloud – a reliable choice for Dawson Creek web hosting needs
- DNS Management: Cloudflare
- Services Included:
- Pages Created: 12 (including service pages, FAQ, contact, and thank you page)
- Domain Management: Transferred from Wix to Namecheap + Cloudflare
- Maintenance: Automated daily backups and plugin updates
- Key Features:
- SEO optimization for local visibility
- “Before and After” slider to showcase work
- Personalized call-to-action: “Talk to Brian Daly”
- Cost Breakdown:
- Initial Build Cost: > $5,000
(including the first year of hosting and domain fees) - Hosting Costs: Approximately $22 per month.
- Domain Renewal: $26 per year.
- Initial Build Cost: > $5,000
The Challenge: Outdated Website and Limited Room to Grow
When we first met Brian, his website, built on Wix, wasn’t doing his business any favors. In fact, it ticked off several points from our article, 5 Signs It’s Time to Redesign Your Website, including outdated design, poor mobile optimization, and difficult navigation. These issues were holding his business back, and it was clear that a complete overhaul was needed. It was a simple two-page setup that made it difficult for customers to fully understand the range of services he offered. The “Our Work” page, which was meant to showcase his skills, wasn’t helping much either. On top of that, Brian mentioned he rarely received inquiries from the site, aside from Wix representatives pitching their services.
The biggest problem? The website wasn’t ready to scale. Brian plans to grow his business, and the old site wasn’t designed to accommodate new services, features, or a growing customer base. On top of that, using a subscription-based platform like Wix meant he didn’t have full control over his site, leaving him vulnerable to price hikes and other limitations.
The Solution: A Scalable Website
Our goal was to create a website that not only solved these immediate issues but also prepared Brian’s business for future growth. We designed a site that’s professional, easy to use, and built to expand as Daly’s Paintless Dent Repair grows.
Key Improvements:
- Expanded Website Structure
- We replaced the old two-page site with a full 12-page website.
- Each service now has its own page, making it easier for customers to find the specific information they need.
- We added a “Thank You” page to help Brian track leads from form submissions.
- A Fresh and Friendly Homepage
- The homepage now clearly explains what Daly’s Paintless Dent Repair is all about, with a short value statement:
“Restore your car’s flawless finish quickly and affordably. Our paintless process removes dents while preserving the original paint, saving you time and money.” - We also included a “Before and After” slider so visitors can see the results of Brian’s work at a glance.
- The homepage now clearly explains what Daly’s Paintless Dent Repair is all about, with a short value statement:
- Personalized Call-to-Action
- We added a “Talk to Brian Daly” call-to-action, which gives a personal touch and emphasizes that customers will be speaking directly with the business owner—not a faceless representative.
- For convenience, we included a “Request a Call Back” form, which collects customer details upfront, making it easier for Brian to follow up when he’s available.
- Prepared for Growth
- The website is built on WordPress, giving Brian full ownership and control. It’s designed to grow with his business, whether that means adding an online store, a blog, or more service pages in the future.
- We moved his domain from Wix to Namecheap and set up hosting on Google Cloud to ensure fast performance and reliable service.
- Simplified Maintenance
- We automated daily backups and plugin updates, so Brian doesn’t have to worry about the technical side of things—tasks that can accumulate significant expenses if you’re paying someone to handle them manually. With us in his arsenal, Brian is fully covered. We don’t have a minimum charge; if a task takes only 5 minutes to complete, we charge only for those 5 minutes. Integrity and flexibility are core to our values. We are here to help, not to find ways to extract more money from Brian.
Keeping Costs Minimal
We designed the website to keep ongoing expenses low:
- Automation for Cost Savings: Automated backups and updates ensure the website stays secure and functional, eliminating the need for costly system administration.
- Hosting Costs: With Google Cloud, a trusted option for Dawson Creek web hosting, Brian will pay approximately $22 per month, ensuring high performance and reliability at a competitive price.
- Domain Renewal: His domain costs only $26 per year through Namecheap.
- Ownership and Flexibility: By using WordPress, an open-source CMS, Brian owns the website outright and isn’t tied to a subscription-based platform.
To help Brian manage his site independently and avoid reliance on Webdeer:
- Documentation and Training: We provided a detailed guide and step-by-step training on how to operate the website, including updating content and managing inquiries.
- Future-Proof Setup: If hosting fees ever rise unexpectedly (though unlikely due to competition between providers like Google Cloud and AWS), the website can easily be migrated to another provider, ensuring Brian always has control over his costs.
- Business Continuity: The documentation includes all the necessary “keys” to the back-end of the website. In the unlikely event that Webdeer becomes unavailable, Brian can easily hire another WordPress developer, provide them with the documentation, and continue using and maintaining the website without disruption.
Ready for the Future
We didn’t just build a website for where Brian’s business is today—we built one for where it’s headed. Brian has plans to expand, and the new site is ready to accommodate those plans. Here’s what’s in store:
- Blog Section: Brian wants to share tips, tricks, and stories about his work to connect with customers and showcase his expertise.
- Portfolio Page: A dedicated section to show before-and-after photos and the details of challenging projects.
- Online Store: Eventually, Brian plans to sell tools and products that his customers can use to maintain their vehicles.
- Enhanced SEO: As Daly’s Paintless Dent Repair grows, we’ll continue optimizing the site to make sure it ranks well in search results and reaches new customers.
Why Brian Chose Us
Brian partnered with us because we understood both his immediate needs and his long-term vision. We didn’t just build him a website; we gave him a platform that can grow alongside his business. Our goal is to be a partner in his success, not a burden that creates unnecessary expenses or headaches.
Brian Daly
Owner @ Daly's Paintless Dent Repair
Conclusion: Setting Up for Success
The new website is a big step forward for Daly’s Paintless Dent Repair. It’s ready to support his plans to expand in the future.
If you’re wondering whether your business could benefit from a website that drives growth, check out our blog, Does My Business Need a Website? Here’s Why You Probably Do. It’s a great resource to help you make an informed decision.
You can build it yourself, too! However, if you’re looking for a web designer in Dawson Creek, reliable Dawson Creek web hosting, or a complete web development solution in Dawson Creek, let’s talk! We’re here to create websites that work for your business today—and in the future.
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