Alright, let’s talk about something I’ve been noticing here in Dawson Creek, Fort St. John, and Chetwynd. These are hardworking, trades-focused towns, right? Whether you’re an electrician, plumber, carpenter, or welder, there’s no shortage of skilled tradespeople here. But here’s the kicker—some of the most talented people I’ve met? People know who they are, but they’re practically invisible online. Unless someone shares their contact info, they’re almost impossible to reach.
Meanwhile, the folks making the most noise online are scooping up all the side jobs and small projects. It’s not because they’re better at what they do—it’s because they’re visible.
So here’s my friendly advice: get yourself a website.
Why You Need a Website (Even If You’re Still Employed)
I’m not saying you should quit your job and go solo tomorrow. A website isn’t just for people running their own business full-time. It’s a plan B. It’s a way to make sure that if things ever go sideways, you’re not starting from scratch.
Think about it: even the biggest companies aren’t bulletproof. Layoffs happen. Businesses close. And when that happens, wouldn’t it be great if you already had something in place? A website can help you pick up some inquiries, do a few small jobs, and build your reputation—all while you’re still working your regular gig.
You’re Already Skilled—Now Show It Off
Let me tell you something I’ve noticed. Some of the best tradespeople around here don’t get enough credit simply because they’re not online. Maybe you’re one of them. You’ve got years of experience, and you know your trade inside and out, but how are people supposed to find you if you’re invisible?
A website changes that. It’s like a digital business card, only better. It’s a place to showcase your skills, share photos of your work, and tell people who you are. Whether you’re a carpenter who does amazing finish work or an electrician who can troubleshoot anything, your website is proof of what you can do.
Let People Find You When They Need You
Here’s the reality: when people in Dawson Creek or Fort St. John need a tradesperson, they’re not flipping through the Yellow Pages anymore. They’re pulling out their phone and Googling “plumber near me” or “carpenter in town.”
If you’re not online, they’re going to find someone else—probably someone who’s not as good as you, but who had the sense to set up a simple website. Don’t let that happen. You’re better than that.
Start Building Credibility Before You Need It
Here’s the beauty of having a website: you don’t need to quit your job or jump into self-employment to make it work. Your website can sit there quietly doing its thing—helping people find you, showcasing your work, and building your credibility—until you’re ready to do more with it.
Even if you only take on the occasional weekend job or a quick evening project, it’s still worth having. Those little jobs? They can lead to referrals, good reviews, and a solid reputation. So if the day ever comes when you do want to go full-time on your own, you’ll already have a head start.
What Should Your Website Include?
Don’t worry, I’m not talking about anything fancy. A good tradesperson’s website can be super simple:
- 1. Your Name and Services: Tell people what you do—whether it’s plumbing, electrical, carpentry, welding, or something else.
- 2. Photos of Your Work: Show off those beautiful custom stairs you built or that neat electrical panel you wired up.
- 3. Contact Info: Make it easy for people to reach you with a phone number, email, or a contact form.
- 4. Testimonials: Even if it’s just a few kind words from past clients, it builds trust.
- 5. Your Location: Let people know you’re working in Dawson Creek, Fort St. John, or Chetwynd.
That’s it. You don’t need to write a novel or hire a professional photographer. Just a few key details to help people find you and trust you.
What’s Stopping You?
Look, I know what you’re thinking. “I’m not great with tech.” That’s fine. Setting up a website isn’t nearly as complicated as it used to be. And if you don’t want to deal with it, I can help you get one set up quickly and affordably. I’ve done it for others, and it’s a lot easier than you’d expect.
The truth is, having a website isn’t just about looking professional—it’s about making sure you’re ready for whatever comes next. Whether it’s picking up side jobs, building your own client base, or having a safety net if your current job disappears, your website is your ticket to staying ahead.
The Bottom Line
In towns like Dawson Creek, Fort St. John, and Chetwynd, trades rule. But the reality is, being good at what you do isn’t always enough. People hire the folks they can find—the ones who are visible. A website makes you visible. It’s that simple.
So if you’ve been thinking about building your plan B, now’s the time. Let’s get your name out there, showcase your skills, and make sure you’re ready for whatever comes next. Need help? You know where to find me.
Let’s make it happen. 👷♂️✨